LUCKA AGENCY

DigitalStrategy&SocialMedia

💡 Turning strategy into social impact.

Social Media ManagementContent & Editorial PlanningPlatform-Specific StrategiesCommunity ManagementPerformance OptimizationImpact & ResultsSelected Cases
01

StrategyOverview

A social system built to turn goals into measurable results through consistent publishing, insights and iteration.

Objectives → KPIs

Awareness, engagement, traffic, leads and sales — all mapped to clear, measurable KPIs.

Audience & Insights

Personas, motivations, objections — plus competitor analysis and content-gap insights.

Always-on System

Pillars, formats and publishing flows — built into a consistent monthly cadence.

Test & Learn

Hypothesis, A/B testing, insights and scaling — all driven by monthly iterative learning.

02

SocialMediaManagement

Planned, transparent and measurable. We manage the calendar so you can focus on the goal.

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Event
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Representative calendar: posting days auto-distributed; balance across reels, stories and posts.

Monthly Calendar

Theme → topic → format → creative → approval → publishing.

Asset Pipeline

Brief → production → revisions → versioning (9:16, 1:1, 16:9)

Caption System

Hooks, value, CTAs, hashtag bank, and a clear voice & tone guide.

SLAs

Approval and publishing SLAs, crisis protocol and monthly cadence discipline.

Restaurant Instagram Profile
Restaurant Instagram Profile
03

Content&EditorialPlanning

A pillar → theme → topic → format system built to keep your content engine running consistently.

Brand & Story

Value propositions, mission and brand narrative.

Education

How-to’s, tips, short guides and checklists.

Social Proof

Testimonials, case snippets and behind-the-scenes.

Launch & Offers

Campaigns, product drops, events and promotional content.

Cadence & Formats

Reels
3× / week
Posts
2–3× / week
Stories
Daily
YouTube Shorts
1–2× / week

Cadence adapts to goals, audience behavior and seasonality.

SECTOR-SPECIFIC VISUALS

Explore how posts and stories shift by industry.

Choose a sector, then switch between feed posts and stories to see how we adapt creative, hierarchy and pacing for different markets.

04

Platform-SpecificStrategies

One playbook per platform culture and algorithm dynamics.

TikTok

Hook-first creative, trend sounds and fast pacing — delivering value in the first 1–3 seconds.

  • Native editing language
  • UGC & duet formats
  • Micro-story beats

Instagram

Reels, Stories and Carousels — built with visual consistency and clear CTAs.

  • Brand grid system
  • Story series formats
  • Save / share triggers

YouTube

Shorts for discovery, long-form for authority and SEO compounding.

  • Chapters & thumbnails
  • Retention graphing
  • Topic clusters
05

CommunityManagement

Every message and comment is an opportunity — handled at scale, with speed and warmth.

Inbox & Mentions

DMs, comments and mentions consolidated with tagging, routing and priority sorting.

Tone & Playbook

Q&A bank, crisis playbook, brand voice guidelines and approval flow.

Response SLAs

Business-hours replies under 30 minutes, with instant escalation for critical cases.

Proactive Engagement

Active engagement in niche hashtags and conversations to grow community presence.

06

PerformanceOptimization

A/B testing, learning reports and scale frameworks for continuous improvement.

A/B Test Matrix

Hook & Opening
1–3 second variants for the opening beat.
Caption & CTA
Short vs. long captions; soft vs. hard CTAs.
Format & Length
9:16 vs 1:1; 12s, 24s and 45s variations.
Thumbnail & Cover
Face visibility, contrast and word count.

Hypothesis → measure → decide; winners are scaled.

KPIs & Reporting

  • Reach & Views↑
  • Engagement Rate↑
  • CTR↑
  • CPV / CPL / CPA↓

Monthly learnings, raw data and an action plan — all in one package.

07

Impact&Results

When strategy owns the calendar, creative compounds. These are the typical outcomes partners see after adopting our system.

Outcome Snapshot
10×moreprofilediscovery.3×fasteraudiencegrowth.

We connect your objectives to a repeatable publishing system — then optimize hooks, formats and captions to compound reach, discovery and conversions.

Profile Views
0×
in 90 days
Followers Growth
0×
quarter-over-quarter
Impressions
0.0×
content impressions growth
Reach
0.0×
unique accounts reached
Optimization Effects
Profile Views
0×
in 90 days
Followers Growth
0×
quarter-over-quarter
Engagement Rate
0.0×
vs. baseline
Cost per Lead
0%
lower CPL

Results vary by industry and starting baseline; shown ranges reflect typical outcomes across recent programs.

08

SelectedCases

Brand-by-brand snapshots across the strategy → publishing → optimization loop.

Let’s talk about your brand

Drop a short intro and we’ll prepare a custom presentation for you.

Let's TalkSee more work

Lucka Agency

High-performing ads & cinematic creatives for brands that want to grow fast without burning budget.

hello@lucka.agency
+90 542 265 50 61
Istanbul/Türkiye

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